Thursday, March 26, 2009

Get creative, not suggestive?

Here's another of my letters to TODAY newspaper, edited and sanitised.

11:58 AM March 19, 2009
Letter from Chen Khin Wee

I’D LIKE to think I am an open-minded man with a healthy sense of humour for the occasional risque joke. But being bombarded by “pornographic” suggestions while I was sitting on the MRT was less than appetising.

I can stomach one or two risque allusions but not five, as featured in a suggestive advertising campaign by a hamburger restaurant: “Some like it long, but most like it thick”; “Be careful where you shove this thing”; “Get $2 off on a thick oral”; “You may be sitting on something thick”; and “It’s gonna get messy”.

The language seems to have been lifted straight from an erotic novel. At best it is in poor taste, at worse it is plain obscene. How can the authorities let these so-called family-oriented businesses get away with it?

Can the creative minds behind the advertising campaign come up with nothing better? Do they have to resort to such vulgarity to sell?

One Comment from a reader said:
"Rude and outrageous. They think they are being smart.Even on national radio it happens."

http://voices.todayonline.com/letter/EDC090319-0000001/get_creative_not_suggestive.html#Letter

No comments:

Post a Comment